Truss Beverages is Canada’s leading cannabis-infused beverage producer, specializing in craft cannabis beverages that consumers can use for different occasions in their lives. Based in Bay of Quinte, Ontario, Truss Beverages currently employs 60 people from the community, and impacted as many as 300 construction and trade jobs while retrofitting their 183,600-square-foot facility. 

Truss Beverages, a joint venture with Hexo Corp. and Molson-Coors has had an exceptional first year in business. With their market share grown to 48% of the beverage category, Truss, is currently distributing their products to 96% of the 2100 licensed retailers across Canada. How do they do it? Through a commitment to innovations like an advanced water purification system.  

Purpose-Led Cannabis-Infused Beverages for Adults to Enjoy

Currently, Truss has five purpose-led lines of cannabis-infused beverage products in bottles and cans: 

1. Little Victory: vibrant and naturally flavoured sparkling beverages to celebrate life’s small wins 

2. Veryvell: a line of self-care beverage products 

3. House of Terpenes: sparkling tonics that celebrate the flavours of cannabis

4. Mollo: a crisp drink with an easy taste

5. XMG: a bold and high-intensity flavour

Truss Infuses Care Into Its Community

From the outset, Truss aimed to understand their consumers to create products that resonated in terms of flavour, potency, and usage. Their consumers have been a part of the creation process whether through co-creation, community input, or focus groups.

As well as including the consumer in its product creation, Truss also prioritizes giving back to the community. On top of having an immediate impact on the Bay of Quinte region community through job creation, Truss has:

- Donated $20,000 to Gleaners Food Bank in Belleville 

- Hosted a food and clothing drive for the Three Oaks Foundation

- Hosted a sock drive for Kingston’s Harm Reduction Program

- Partnered with Indspire, a national charity that invests in the education of Indigenous people, to create a bursary within their Building Brighter Futures program, providing financial aid to Indigenous post-secondary students in and around Belleville 

Truss’s Indspire bursary supports students enrolled in the sciences or supply chain management, which could prepare them for careers in the cannabis sector. Truss provides opportunities for internships and placements at the Belleville production facility once students are of legal age. 

Truss also sits on the Advisory Committee for the Cannabis program at Loyalist College. Currently, five students have received placements at Truss through this partnership. 

For more information about Truss Beverages’ cannabis-infused beverages, visit https://www.trussbeverages.com/.

The Quinte Economic Development Commission (QEDC) supports local manufacturing companies in making connections with the community.