Radio features generate brand awareness for your business through on-air association with a radio station’s entertainment and or news content.

Radio features are specifically placed into specific radio day-parts for two reasons:

(1) a morning drive feature will typically be heard by a slightly larger audience than at 2pm in the afternoon. In addition the morning drive day-part is considered the “anchor day-part” for audience retention throughout the broadcast day; and as such many features during morning drive are designed to be tremendously interactive, and entertaining.

(2) The second reason is that special features during more desirable  day-parts as perceived by clients; allows a client to “sponsor” dedicated programming during a highly sought after day-part.