Digital listening to AM/FM is on the rise
AM/FM streaming is up since pre-COVID: in-home, over smart speakers and on smartphones. This corresponds with a year-over-year increase in listening over headphones.
Radio means reach
Over-the-air and everywhere, past week reach for AM/FM is far greater than that of any other audio available to advertising.
Radio ads are least-avoided
Free of ad-blockers, ads on AM/FM radio continue to be least-avoided advertising. And they inspire action.
Radio commands attention
AM/FM Radio provides uniquely engaging advertising opportunities. Audio delivers more emotional impact than video. And AM/FM, even on music stations, commands more attention than music streaming services.
Music streaming services provide little incremental reach
Most Canadians using ad-supported music streaming services also listen to AM/FM to connect.
