CHEAP SEATS: Counties only talking the talk on regional marketing
When it comes regional co-operation, there are those municipalities who talk the talk and others who actually walk the walk.
Take Bay of Quinte Marketing, which began life as Bay of Quinte Tourism, tried to expand to Bay of Quinte Living, then was reformed to in fact do both.
In none of those manifestations has it ever received 100 per cent support in the region, at least not financial support.
And that trend continues. As Quinte West council heard Monday, both Hastings County and Prince Edward County will not support the group financially this year, leaving Quinte West and Belleville, with a little help from Tyendinaga, to foot the bill – as usual.
Now Quinte West has pledged its support and Belleville will decide during budget discussions next week.
Ironically, from an overall marketing point of view, Belleville and Quinte West need the least help, and certainly paying the freight for the others doesn’t make a lot of sense financially.
It does have some long term benefits, though, particularly in the sense that maybe the two counties will someday smarten up and carry their own freight.
And they should; Belleville and Quinte West are in much better positions to go it alone than either of the others are. But everyone is better off if they actually work together, rather than just talking about it.
I’m Bill Glisky and that’s the way I see things From the Cheap Seats
From the Cheap Seats can be heard Monday to Friday at 7 a.m., 9 a.m. and noon on 95.5 Hits FM and Cool 100.1
- Have an event you want listed on our calendar?
- It's Easy to Submit