CHEAP SEATS: As gimmicks go, Kindness Day is a good one
As publicity stunts go, there are worse ideas than encouraging people to be nice to one another.
That’s what is happening Tuesday.
An anonymous sponsor has arranged to provide 100 free coffees or teas to the first patrons through the door at the Brake Room on Dundas Street from 7:30 a.m. onward to celebrate what is being called Ontario’s first Common Kindness Day.
The Brake Room is one of 10 privately owned cafes in Ontario taking part.
Each person who receives a free hot drink will receive a card explaining the gift is part of Common Kindness Day and asking those receiving the gift to pay it forward “Because the world could use a little extra kindness (and caffeine).”
The entire project is being arranged through Pointman PR as something of a “social experiment.”
Cynics will likely dismiss the entire venture as a publicity stunt. And that view certainly has merit, although it’s hard to see who really has anything to gain by giving people free coffee.
And let’s face it -- something that encourages people to do something nice for others is a gimmick we should all no trouble supporting.
I’m Bill Glisky and that’s the way I see things From the Cheap Seats
From the Cheap Seats can be heard Monday to Friday at 7 a.m., 9 a.m. and noon on 95.5 Hits FM and Cool 100.1
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